Bvlgari Le Gemme
Info
Developed a strategic concept for the Le Gemme fragrance collection during my internship with Bvlgari Parfums. Beginning with white space analysis, I proposed a new product concept and built a comprehensive 360° launch strategy spanning retail, experiential activations, influencer partnerships, omnichannel marketing, and digital engagement. The project concluded with a presentation to the Americas Fragrance Marketing team.
Year
2025
Client
Bvlgari Final Intern Project
Services
Luxury Fragrance Marketing, Retail Experience, Competitive Analysis, Omnichannel Marketing, Event Marketing
Joanne Sanavia
Director of Marketing, Bvlgari Americas
"I managed Saumya during her summer internship and was consistently impressed by her professionalism, creativity, and maturity. She communicates with clarity and confidence, works well across teams, and reliably turns information into clear, thoughtful work. Saumya brings a rare combination of intellectual curiosity and genuine passion for fragrance, along with a positive, disciplined approach to learning. She will be a valuable addition to any organization."