Orebella
Info
Developed a strategic brand extension for Ôrəbella, introducing Ôura Spritzers, a collection of chakra-inspired hair and body mists designed to expand the brand's sensorial wellness universe. The project included product innovation, experiential retail, packaging strategy, and a 360° launch campaign centered around immersive consumer experiences.
Year
2025
Client
Orebella
Services
Product Innovation, Brand Extension, Experiential Marketing, Launch Strategy, Retail Strategy
Live site
Nadia Bey
Vice President Marketing, Bvlgari Americas
"Saumya was an exceptional intern who brought remarkable creativity and professionalism to our marketing team. She consistently demonstrated a strong work ethic, attention to detail, and a collaborative spirit, making her a pleasure to work with. I highly recommend Saumya for any marketing role where creativity and dedication are valued."