Orebella
Info
KAIA is the first therapeutic fragrance recovery system designed for pre, during, and post-movement wellness. We use scent as a neurological bridge between physical exertion and nervous system regulation, giving the movement consumer a ritual that performs as intelligently as she does. Gender-inclusive. Category-defining. Built for the beginner and the athlete simultaneously.
Year
2026
Client
Senior Capstone
Services
Product Innovation, Brand Extension, Experiential Marketing, Launch Strategy, Consumer Experience, Retail Strategy
Robin Albin
Ceo & Co-Founder
"Over the years, I’ve mentored lots of young women and men. Recently, as part of the SCAD (Savannah College of Art & Design) Capstone, I had the privilege of mentoring Saumya. Not only did she create a truly unique brand based on her personal knowledge and experience, but she was an absolute joy to work with. Confident, never cocky. Creative. Thoughtful. Positive. Disciplined. Curious. Intelligent. I’m running out of words to describe her. Her work ethic was professional beyond her years. I was so incredibly proud to watch her develop her brand from a single idea into a brilliant business opportunity. Every detail carefully considered and beautifully presented. I would hire her in 5 seconds. Any marketer would be lucky to have her."
