Orebella
Info
Info
Developed a strategic brand extension for Ôrəbella, introducing Ôura Spritzers, a collection of chakra-inspired fragrance mists designed to expand the brand's sensorial wellness universe. The project included product innovation, experiential retail, packaging strategy, and a 360° launch campaign centered around immersive consumer experiences.
KAIA is the first therapeutic fragrance recovery system
designed for pre, during, and post-movement wellness.
We use scent as a neurological bridge between
physical exertion and nervous system regulation,
giving the movement consumer a ritual that performs
as intelligently as she does.
Gender-inclusive. Category-defining.
Built for the beginner and the athlete simultaneously.
Year
2025
Client
Orebella
Services
Product Innovation, Brand Extension, Experiential Marketing, Launch Strategy, Retail Strategy
Nadia Bey
Vice President of Marketing, Bvlgari Americas
Saumya was an exceptional intern who brought remarkable creativity and professionalism to our marketing team She consistently demonstrated a strong work ethic, attention to detail, and a collaborative spirit, making her a pleasure to work with. I highly recommend Saumya for any marketing role where creativity and dedication are valued.
Nadia Bey
Vice President of Marketing, Bvlgari Americas
Saumya was an exceptional intern who brought remarkable creativity and professionalism to our marketing team She consistently demonstrated a strong work ethic, attention to detail, and a collaborative spirit, making her a pleasure to work with. I highly recommend Saumya for any marketing role where creativity and dedication are valued.
