Bvlgari Le Gemme
Info
Info
As part of my internship with Bvlgari Parfums, I developed a strategic proposal for expanding the Le Gemme collection through an identified market opportunity. The project included concept development, consumer positioning, retail strategy, influencer partnerships, experiential activations, and an omnichannel campaign connecting in-person experiences with digital touchpoints. The final recommendation was presented to the Americas Fragrance Marketing team.
KAIA is the first therapeutic fragrance recovery system
designed for pre, during, and post-movement wellness.
We use scent as a neurological bridge between
physical exertion and nervous system regulation,
giving the movement consumer a ritual that performs
as intelligently as she does.
Gender-inclusive. Category-defining.
Built for the beginner and the athlete simultaneously.
Year
2025
Client
Bvlgari Intern Final Project
Services
Product Innovation, Retail Strategy, Omnichannel Marketing, Experiential Marketing
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Joanne Sanavia
Director of Marketing, Bvlgari Americas
"Over the years, I’ve mentored lots of young women and men. Recently, as part of the SCAD (Savannah College of Art & Design) Capstone, I had the privilege of mentoring Saumya. Not only did she create a truly unique brand based on her personal knowledge and experience, but she was an absolute joy to work with. Confident, never cocky. Creative. Thoughtful. Positive. Disciplined. Curious. Intelligent. I’m running out of words to describe her. Her work ethic was professional beyond her years. I was so incredibly proud to watch her develop her brand from a single idea into a brilliant business opportunity. Every detail carefully considered and beautifully presented. I would hire her in 5 seconds. Any marketer would be lucky to have her."
Joanne Sanavia
Director of Marketing, Bvlgari Americas
"Over the years, I’ve mentored lots of young women and men. Recently, as part of the SCAD (Savannah College of Art & Design) Capstone, I had the privilege of mentoring Saumya. Not only did she create a truly unique brand based on her personal knowledge and experience, but she was an absolute joy to work with. Confident, never cocky. Creative. Thoughtful. Positive. Disciplined. Curious. Intelligent. I’m running out of words to describe her. Her work ethic was professional beyond her years. I was so incredibly proud to watch her develop her brand from a single idea into a brilliant business opportunity. Every detail carefully considered and beautifully presented. I would hire her in 5 seconds. Any marketer would be lucky to have her."
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