Gucci Flora
Info
Info
"Bataille des Fleurs" or Battle of the Flowers draws inspiration from Gucci Flora’s signature character and reinterprets it as a poetic rivalry between scent notes. In this story, Mandarin, Rose, Jasmine, and Magnolia each compete for dominance. The campaign culminates in Jasmine’s ascent, as she claims the throne with her bold, unforgettable presence. This fragrance film is for the fearless, for those who pursue what sets their soul ablaze.
KAIA is the first therapeutic fragrance recovery system
designed for pre, during, and post-movement wellness.
We use scent as a neurological bridge between
physical exertion and nervous system regulation,
giving the movement consumer a ritual that performs
as intelligently as she does.
Gender-inclusive. Category-defining.
Built for the beginner and the athlete simultaneously.
Year
2024
Client
GUCCI MOCK CAMPAIGN
Services
Scent-driven storytelling
Campaign concepting
Set design & art direction
ParallaxMedia
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Made by Lavi
Joanne Sanavia
Director of Marketing, Bvlgari Americas
"Over the years, I’ve mentored lots of young women and men. Recently, as part of the SCAD (Savannah College of Art & Design) Capstone, I had the privilege of mentoring Saumya. Not only did she create a truly unique brand based on her personal knowledge and experience, but she was an absolute joy to work with. Confident, never cocky. Creative. Thoughtful. Positive. Disciplined. Curious. Intelligent. I’m running out of words to describe her. Her work ethic was professional beyond her years. I was so incredibly proud to watch her develop her brand from a single idea into a brilliant business opportunity. Every detail carefully considered and beautifully presented. I would hire her in 5 seconds. Any marketer would be lucky to have her."
Joanne Sanavia
Director of Marketing, Bvlgari Americas
"Over the years, I’ve mentored lots of young women and men. Recently, as part of the SCAD (Savannah College of Art & Design) Capstone, I had the privilege of mentoring Saumya. Not only did she create a truly unique brand based on her personal knowledge and experience, but she was an absolute joy to work with. Confident, never cocky. Creative. Thoughtful. Positive. Disciplined. Curious. Intelligent. I’m running out of words to describe her. Her work ethic was professional beyond her years. I was so incredibly proud to watch her develop her brand from a single idea into a brilliant business opportunity. Every detail carefully considered and beautifully presented. I would hire her in 5 seconds. Any marketer would be lucky to have her."
