Orebella Oasis
Pop-Up
Info
Info
Inspired by Ôrəbella's nature-first philosophy, this project reimagines the brand through an immersive Miami pop-up experience introducing a new shimmer body elixir. The concept blends experiential retail, product launch strategy, and sensory storytelling to strengthen brand awareness, deepen consumer loyalty, and connect the brand with a wellness-driven audience.
KAIA is the first therapeutic fragrance recovery system
designed for pre, during, and post-movement wellness.
We use scent as a neurological bridge between
physical exertion and nervous system regulation,
giving the movement consumer a ritual that performs
as intelligently as she does.
Gender-inclusive. Category-defining.
Built for the beginner and the athlete simultaneously.
Year
2025
Client
OREBELLA (ACADEMIC PROJECT)
Services
Experiential Marketing, Retail Strategy, Pop-Up Design, Consumer Journey Mapping, Merchandising, Product Launch Strategy, Brand Experience, Visual Storytelling
Joanne Sanavia
Director of Marketing, Bvlgari Americas
"Over the years, I’ve mentored lots of young women and men. Recently, as part of the SCAD (Savannah College of Art & Design) Capstone, I had the privilege of mentoring Saumya. Not only did she create a truly unique brand based on her personal knowledge and experience, but she was an absolute joy to work with. Confident, never cocky. Creative. Thoughtful. Positive. Disciplined. Curious. Intelligent. I’m running out of words to describe her. Her work ethic was professional beyond her years. I was so incredibly proud to watch her develop her brand from a single idea into a brilliant business opportunity. Every detail carefully considered and beautifully presented. I would hire her in 5 seconds. Any marketer would be lucky to have her."
Joanne Sanavia
Director of Marketing, Bvlgari Americas
"Over the years, I’ve mentored lots of young women and men. Recently, as part of the SCAD (Savannah College of Art & Design) Capstone, I had the privilege of mentoring Saumya. Not only did she create a truly unique brand based on her personal knowledge and experience, but she was an absolute joy to work with. Confident, never cocky. Creative. Thoughtful. Positive. Disciplined. Curious. Intelligent. I’m running out of words to describe her. Her work ethic was professional beyond her years. I was so incredibly proud to watch her develop her brand from a single idea into a brilliant business opportunity. Every detail carefully considered and beautifully presented. I would hire her in 5 seconds. Any marketer would be lucky to have her."
